Johnston Strategy acts as an experienced strategy
executive for organisations reviewing their strategic
direction or undertaking critical change, including business transformation and complex transactions.
I work directly with and alongside management teams, Board and investors to deliver practical outcomes — not just provide advice.
Your organization needs to refresh or reconfirm its medium- or long-term strategy
Your organization has a strategy on paper but is struggling to execute it effectively
You are undertaking a major transformation or value creation programme
You have a critical or complex programme of work but without the internal leader to drive it
You are entering into an important strategic partnership or joint venture
You are seeking to acquire a business or develop a broader M&A strategy
You would like to sell all or part of your business, and want to ensure you are maximising value
More generally, you have a need for an experienced strategy executive, but don’t currently have one
“If your organisation is facing any of these challenges, please get in touch for an initial confidential discussion.”
Trusted By Leading Organisations
Johnston Strategy supports organizations across three primary areas:
Helping leadership teams, Boards and investors define and deliver their long-term strategy.
Practical and implementable strategy, which is aligned across the entire business and successfully executed – not left on a shelf.
Providing organizations with the capability and capacity to execute their most critical strategic initiatives.
The emphasis is delivery and outcomes, not just preparation of documents and advice
Over 25 years of experience advising and executing on complex transactions.
Dedicated and in-depth support across the transaction lifecycle, providing providing independent advice and execution aligned solely to the client’s interests.
All successful organisations go through periods where they need to redefine strategy, refocus priorities, or undergo major transformation or transactions. However, many do not require a full-time senior strategy executive, and are often not well served by major advisory firms, which have large and expensive teams weighted to more junior resource.
Johnston Strategy provides an effective and flexible alternative.
I am a senior strategy executive with 25 years of experience across corporate strategy, corporate development and M&A.
Unlike traditional hiring processes, I am able to start quickly, usually on days’ notice. I offer a flexible engagement model with no unnecessary timing or scope commitments on your side.
I have real experience working inside organisations, not only advising them. This means collaborating with your management team to drive value creation.
I provide senior-level expertise delivered directly and cost-effectively, without a large and junior support team.
Charlie Johnston is the principal of Johnston Strategy. He brings 25 years of experience in corporate strategy, strategic execution, corporate development and mergers & acquisitions.
This combination of top-tier advisory experience and in-house executive leadership enables Johnston Strategy to combine strategic insight with practical execution.
“I had the pleasure of working with Charlie and I can confidently say his strategic consultancy support was incredibly helpful.
Charlie brought a combination of sharp analytical thinking and a pragmatic approach that helped us clarify our positioning, sharpen our prioritisation and uncover new opportunities for capability improvement.
What sets Charlie apart is not just his strategic acumen, but his collaborative style. He challenged our thinking in all the right ways, while remaining a partner in the process. His support assisted us in aligning leadership around key priorities and making informed decisions.”
CEO
“What sets Charlie apart is his ability to craft strategy which is truly fit for purpose. He brings people together fostering collaboration and unity among leadership teams to drive strategic initiatives forward.
He’s deeply attuned to the people aspects of strategy – engagement, alignment and change management. His ability to balance hard strategy with soft skills makes him exceptional in both strategy development and execution.
Charlie is truly first-class and I recommend him to anyone seeking a thoughtful, results-driven strategic leader.”
Group MD
“Miele engaged Charlie in the development of our 5 year corporate strategy. Charlie was instrumental in leading the total business diagnostic to build the foundations for our long term plan to identify where to plan and win, coupled with the how.
Charlie’s superior commercial acumen and overall project management assisted driving total stakeholder engagement across multiple streams of work to bring it together into one cohesive, clear strategic plan that was ambitious, attainable and measurable.We cannot recommend him highly enough.”
Director Marketing
If you would like to discuss how Johnston Strategy could support your organization, please get in touch and I will be pleased to respond promptly to your enquiry.
